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Visual ID System

Your visual identity system is the wardrobe that dresses your brand. It includes a color palette, typography, logo, icons, photography, and illustrations. The unique combination of elements and consistent application of them creates an effective visual identity. Pro-tip: Make sure your system can be executed easily across multiple channels (print, web, mobile, physical, packaging).

Your visual identity system is the wardrobe that dresses your brand. It includes a color palette, typography, logo, icons, photography, and illustrations. The unique combination of elements and consistent application of them creates an effective visual identity. Pro-tip: Make sure your system can be executed easily across multiple channels (print, web, mobile, physical, packaging).

Why you need it

  • Create a consistent, yet flexible, look and feel across social, digital and physical touchpoints
  • Visually stand out in the marketplace
  • Support the launch of new markets or products
  • Signify new life in the company as part of a rebrand
 

The Parts

  • Logo
  • Color Palette
  • Typography
  • Photography
  • Illustrations/charts
  • Iconography
  • Style guide