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Brand Essentials

Whether you’re new or need a change, these essentials impact your brand for years. They should support your brand’s higher purpose and help your team do their jobs with more ease. 

How Brand Essentials Work

Well-crafted fundamentals position you for a solid future.

a. Naming

Naming is a process for choosing how to represent the first verbal and visual interaction with your brand. Choosing a name demands feats of creativity, patience, diplomacy and compromise. 

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b. Logo

Your logo is your brand's flag—the universal symbol of who you are and what you stand for. While just one part of a visual system, it's the most recognizable part of your identity. 

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c. Messaging

When your brand opens it mouth, let us help you speak with precision and honesty in a voice that’s true to you.

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d. Visual ID System

Color, type, photography, pattern, iconography—it’s your brand's wardrobe. We make sure it elevates the experience.

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