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Messaging

Messages voice the reasons to believe in your brand. They’re based on your value propositions, and support your positioning in the customer’s mind. Messaging is also your brand’s main narrative—the story you tell to connect quickly with potential customers. The best messaging presents a solution to a customer’s problem, and incorporates your brand’s reason for filling this need.

Messages voice the reasons to believe in your brand. They’re based on your value propositions, and support your positioning in the customer’s mind. Messaging is also your brand’s main narrative—the story you tell to connect quickly with potential customers. The best messaging presents a solution to a customer’s problem, and incorporates your brand’s reason for filling this need.

Why you need it

  • For customers to quickly understand what you do and how you’re different
  • Equips your team with a natural and consistent response to the question “what do you do?”
  • Maintains consistency of tone across marketing channels
 

The parts

  • Main message, tagline or position
  • Support messages based on solutions to problems
  • Conversational talking points so you sound human when you tell your story
  • Paragraph-format messages for use on websites and press releases
  • Recommended search keywords, SEO meta descriptions, and social channel descriptors