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Research

Market research is the discipline of understanding what, when, where and how customers buy stuff. For the purpose of brand development, it is imperative to conduct qualitative and quantitative research to measure the effectiveness of your assumptions about positioning, messaging and brand personality. It is also invaluable for early stage fundraising. 

Market research is the discipline of understanding what, when, where and how customers buy stuff. For the purpose of brand development, it is imperative to conduct qualitative and quantitative research to measure the effectiveness of your assumptions about positioning, messaging and brand personality. It is also invaluable for early stage fundraising. 

When you need it

  • Entering a new market
  • Pivoting to a new market or customer segment
  • Increased competition
  • Out of touch with competitive landscape
  • Product/services not gaining traction in marketplace
  • Proof of concept for fundraising
 

Types of research

  • Competitive audits
  • In-depth interviews
  • Focus groups
  • Surveys
  • Call-to-action testing via landing pages
  • A/B testing of messages and design whenever possible