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Content Marketing

Your service or product solves a core problem for customers. Your marketing should do the same. This is the main idea behind content marketing. In the push and pull tension of your brand-customer relationship, content marketing is the attractor. When done correctly, your content will simultaneously solve a core customer problem, generate sales-ready leads and reinforce your brand values. 

Your service or product solves a core problem for customers. Your marketing should do the same. This is the main idea behind content marketing. In the push and pull tension of your brand-customer relationship, content marketing is the attractor. When done correctly, your content will simultaneously solve a core customer problem, generate sales-ready leads and reinforce your brand values. 

Why you need it

  • Can be cheaper than traditional advertising
  • Create more enjoyable customer experiences
  • Organically teaches customers about your company and product's values
  • Create a more defensible competitive position
  • Establish thought leadership to support community and product growth
 

The parts

  • Audience identification: who are you trying to reach?
  • Value propositions: what questions are you answering for them?
  • Content mix and frequency: what will you make and how often?
  • Production: who will make your content?
  • Distribution: how will people find your content?
  • Conversion: what are the stages of your funnel?
  • Measurement: how will you know it’s working?

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