This is the Part III of a series focused on our NEW service process. We made the announcement Bye Bye Proposals. Hello Brand Roadmap! and talked about why the change Strategy without the BS.
For companies that offer products, our Brand Build is the step where we turn your Brand Roadmap into a powerful brand that connects with your target audiences through a series of intensive strategy and design sessions. We are able to do this by preparing the creative work ahead and use your valuable time for feedbacks to make revisions, polish and move forward.
Your Brand Build can be a combination of everything from the strategy, positioning, messaging, logo, website, packaging, marketing materials and even signage, all developed efficiently and in collaboration with you.
ESSENTIALS PACKAGE: TIME: 5-8 WEEKS
This package is for products that target single customer segment. Typical Essential Package include:
- Brand framework
- (3) 1:1 qualitative interviews
- Positioning statement
- Brand Values & Personality
- Messaging for 1 audience segment
- Logo
PLUS PACKAGE: TIME: 6-9 WEEKS
It includes everything in the Essentials Package and process needed for additional customer segment:
- Additional qualitative interviews/customer surveys
- Messaging for 2 audience segments
- Website/Landing page (4-5 sections)
PREMIUM PACKAGE: TIME: 9-16 WEEKS
Premium is a complete level up package. It includes everything in the Plus Package and in addition:
- More creative revisions across multiple robust deliverables
- Additional qualitative interviews/customer surveys
- Messaging for multiple audience segments
- Website/Landing page (8+ Pages)
- Custom Photography / Video / Illustrations / Iconography
- Brochures / Power Point Presentation
- Packaging
The payment from Brand Roadmap will be applied in this phase.